Drink a Paloma, Save an Agave!

International Paloma Appreciation Week – September 2021

Tequila Tromba’s annual celebration of the Paloma, International Paloma Appreciation Week (IPAW) returns for its sixth year in 2021, with a proposition worth getting around – Drink a Paloma, Save an Agave

​So often living in the shadow of the world-famous margarita, the Paloma cocktail is itself a Mexican classic, and IPAW is a nod to this, providing some well-deserved recognition and celebration of this delicious tequila drink. 

IPAW not only celebrates the culture of Mexico, but this year, every Paloma enjoyed also supports the protection and sustainability of one of Mexico’s most important agricultural gems – the Agave. 

With thousands of agave plants harvested and destroyed each year to create corporate agave farmland, Agave that have lived harmoniously on the land for thousands of years are now at the brink of extinction. 

For every Paloma or bottle of tequila purchased until 26 September 2021, Tequila Tromba will donate land and plant wild agave through its Endangered Agave Program (EAP), which is dedicated to restoring the endangered populations of the agave.


Paloma Recipe


  • 45ml Tromba Blanco
  • 15ml lime juice
  • Grapefruit soda, to top
  • Grapefruit slice garnish


  • Build all ingredients in a tall salt rimmed glass
  • Top with grapefruit soda

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